Porter 20th Anniversary Limited Edition Merch

“I Only Fly Economy”: Porter Airlines makes a statement with its latest 20th birthday drop

Created with Toronto agency Academy and Montreal clothing brand Kuwalla Tee, the collaboration turns Porter’s economy-first positioning into a wearable statement as part of its 20th birthday celebrations.

Porter Airlines, known for elevating the experience of economy air travel across North America, today launched the Cabin Crewneck, a limited-edition collaboration with Montreal-based clothing brand Kuwalla Tee. Available in two versions – ’I Only Fly Economy’ Cabin Crewneck and Mr. Porter’s Cabin Crewneck – the sweater retails for $130 CAD. Presale is live now on porter20.com, while quantities last.

Porter built its reputation on the details: the quiet, personal, easy-to-miss moments that make economy flying feel considered rather than a compromise. From complimentary drinks served in glassware to genuine hospitality and thoughtful onboard amenities, the airline has spent 20 years bringing little luxuries to economy travel. The sweater is designed with a relaxed unisex fit in Porter’s sky blue, finished with an embroidered patch showcasing the airline’s Mr. Porter raccoon brand mascot and messaging that celebrates its distinctive approach to economy travel.

‘I only fly economy’ is a statement for passengers who have learned that flying economy is different on board a Porter flight. It’s not about status, but the experience.

“Porter has spent 20 years flying with style, care and charm, and all three of these characteristics are grounded in the attention to detail passengers know and love us for,” said Kevin Jackson, President, Porter Airlines. “The crewneck represents the feeling of flying in comfort with Porter, which is why we chose to work with Kuwalla Tee as a highly-regarded Canadian brand. Stating ‘I only fly economy’ is a counterintuitive claim for our passengers who appreciate little luxuries and recognize that premium experiences don’t have to come with extravagant price tags.”

The Porter 20th Birthday Limited Edition Collection
Alongside the crewneck, Porter is releasing a collection of items passengers have been asking for:
Mr. Porter Plushy: Porter’s raccoon mascot in ultra-soft fabric, 9.5″ x 5″ and built for hugging. $28.99 CAD, plus applicable taxes and delivery fees
Embraer E195-E2 Collector’s Model Aircraft: A sleek 1:100 scale mini-me of Porter’s crowd-pleasing jet. Crafted to showcase every line of the E2, it comes with its own stand to display proudly. $109.99 CAD, plus applicable taxes and delivery fees
Commemorative Cap: A travel day must-have featuring the iconic raccoon brand mascot embroidered on the front (hello, Mr. Porter) and an official holographic collector’s mark. $44.99 CAD, plus applicable taxes and delivery fees
The collaboration extends Porter's The Little Things brand platform, launched in 2025 with Toronto independent creative agency Academy, which celebrates the thoughtful details that set its economy experience apart.

"For 20 years, Porter has shown that flying economy doesn't have to feel like a compromise," said Sabrina Babooram, Partner and Head of Strategy, Academy. "With 'I Only Fly Economy,' we're turning that experience into a statement of preference, not price. It's about being proud of choosing an airline that delivers the little things that matter, and giving passengers a way to express that choice beyond the flight itself."

The 20th Birthday Limited Edition Collection is now available exclusively on porter20.com, while quantities last. Shipping for this collection and the Cabin Crewneck begins mid-November, in time for the holidays.