Description
Hospital El Pilar is one of Guatemala’s leading hospitals, but competition for maternity and newborn care is more fierce every day. To stand out, we let those experiencing it firsthand do the talking: the newborns babies.
With unexpected gestures of approval, our babies express how good it feels to be born at El Pilar. By boldly setting El Pilar apart from the competition, we turned “Born at El Pilar” into a statement of exceptional care from the very first moment of life.
This professional campaign titled 'Born at Pilar' was published in Guatemala in October, 2026. It was created for the brand: Hospital El Pilar, by ad agency: Good Mood. This Design, OOH Outdoor, and Print media campaign is related to the Health industry and contains 3 media assets. It was submitted about 12 hours ago.
Credits
Advertising Agency: Good Mood, Guatemala
Production Company: Cueca, Chile
CCO: Iván Polanco / Aviu Polanco
Creative Director: Arturo Ruiz
Strategy Director: Cus Cobo
Art Direction: Pablo Gómez / Marlon Cruz / Manuel Ortiz
Copywriter: Sarahí Rosales
Account Manager: Fernando Leiva
