Description
Indonesia is a vast archipelago where life in a major city can look very different from life in a rural village. Differences in income, infrastructure and access to banking create barriers to participation in the digital economy.
Digital wallet DANA aims to help close that gap. In February 2026, the company reported that 43% of its users were unbanked—people without a bank account—and 86% came from cities classified as tiers 2–4. These figures demonstrate the relevance of its services beyond Indonesia’s main economic centres.
This film expresses DANA’s ambition to make financial services accessible across income levels and locations. It celebrates an Indonesia connected through financial inclusion, where more people can transact, support their families and grow their businesses.
This professional campaign titled 'financial access for all' was published in Indonesia in June, 2026. It was created for the brand: DANA, by ad agency: SALVO. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 9 hours ago.
Credits
Advertising Agency: SALVO
CEO: Christmartin Hanandito Satrio
CBO: Alvin Pramudita
COO: Muhammad Raditya Nurhawanto
CCO: Max Roza Natadjaya
Creative Director: Audra Syah Rasjid
Senior Copywriter: Finaldy
Art Director: Ashila Janita Hanantiani
Account Manager: Vania Firdani
Strategic Director: Ariobimo Raharjo
Production House: Imagen Pictures
Executive Producer: Tining Natapraja
Film Director: Dimas Djayadiningrat
