Your Life Sounds Great
Description
The new PSA campaign from The Ad Council and independent agency Curiosity shows how driving “buzzed” can result in devastating consequences. Using immersive audio and first-person glimpses, the work features vignettes of life's beautiful moments being brought to a screeching halt because of the decision to get behind the wheel while buzzed.
This professional campaign titled 'Your Life Sounds Great' was published in United States in April, 2024. It was created for the brand: Ad Council, by ad agency: Curiosity. This Content and Integrated media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 9 days ago.
Credits
Client: The Ad Council
Campaign Director: Milan Genovese O’Malley -
Campaign Manager: Brittany Bloom
SVP Group Campaign Director: Dzu Bui
Chief Campaign Development Officer: Michelle Hillman
Director, Strategy & Evaluation: Anuar Saab
Manager, Marketing & Communications: Walter Deleon
Agency: Curiosity
Chief Creative Officer: Jeff Warman
Creative Director: Jane Manchester
Creative Director: Pam Fraser
Agency Producer: Stefanie Spiegel
Director, Client Partnership: Sam Huerkamp
Manager, Client Partnership: Danielle Patton
Director, Program Management: Jane Tsivitse
Director: Matt Bieler
Production Company: Magna Studios
Producer: James Graves
Editorial: Cabin
Editor: Chris Kelley
Audio and Sound Design: Barking Owl
Mixer: Elizabeth McClanahan
Color: BaconX
Colorist: Sam Gilling
Music: Mighty Goldfish
Composer: Chris Newlin
