The Casinó Campione d’Italia stands out for its fun-based approach to the world of gaming. 50 taxis in Como, the nearest city to Campione, are turned into mobile roulette wheels, complete with ball. Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the Casinó and a dinner at one of its restaurants, and if they lose, free admission to the Casinó only.
This professional campaign titled 'Play on the way' was published in Italy in December, 2011. It was created for the brand: Casinó in Campione d'Italia, by ad agency: Admcom. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 10 years ago.
Case movie: http://www.youtube.com/watch?v=gZnixAu33-Y
Advertising Agency: AdmCom, Bologna, Italy
Creative Directors: Manuel Dall'Olio, Mirella Valentini, Massimo Valeri
Art Director: Manuel Dall'Olio
Copywriter: Enrica Gissi
Strategic planner: Gianluca Boninsegna
Account: Emiliana Palazzi
Post production: Alessandra Bigatti