Instagram stories have a 50.4% female audience, so we created stories to teach self-examination against breast cancer. At the end of the sequence, we show a video step by step, following the same movements of the previous stories. A simple story sequence turned into a life-saving tutorial.
This professional campaign titled 'Pink Stories' was published in Brazil in October, 2019. It was created for the brand: Digga8, . This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 3 years ago by Art Director: Faustino Carmona of Digga8.
Advertising Agency: Digga8, São José do Rio Preto - SP, Brazil
Creative Director: Danilo Assis
Art Director: Vitor Borsato
Art Director: Faustino Carmona
Copywriter: Gustavo Batista
Producer: Vinicius Gabriel