Description
Our aim was to create an unusual, innovative and engaging activation to support global Pepsi summer campaign. Pepsi is known for its bold and creative advertising approach. That’s why we decided to use in summer campaign a Shazam technology, which is totally new for Ukrainian market. Users were able to Shazam the TV ad and get to the mobile promo site. To memorize every summer moment users were offered to make a photo and add a suitable emoji and share it with the whole world.
This professional campaign titled 'Pepsimoji' was published in Ukraine in June, 2018. It was created for the brand: Pepsi, by ad agency: Havas. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 6 years ago.
Credits
Advertising Agency: Havas Digital Kyiv, Kyiv, Ukraine
Chief Executive Officer: Denys Lohvynenko
Creative Director: Oleksii Morozov
Senior Copywriter: Inna Mazura
Senior Account Manager: Liza Shoma
Senior Designer: Daria Svetlova
