Chicken Licken

Legend of Big John

Agency: Joe Public


The Big Johnä Top Deluxe meal from Chicken Licken® is a relatively well-known offering, yet no one knows where the name Big John comes from, or who, if anyone, the meal is named after. To quell the curiosity of Chicken Licken®’s biggest fans, brand and communications agency group Joe Public United, sparked the creative idea of bringing to life a tale of a person whose hunger inspired them to greatness: The Legend of Big John, the African man who discovered Europe before Europe discovered Africa.

This professional campaign titled 'Legend of Big John' was published in South Africa in December, 2018. It was created for the brand: Chicken Licken, by ad agency: Joe Public. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: Joe Public United, South Africa
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Officer: Roanna Williams
Creative Director: Martin Schlumpf
Art Director: Mphela Mamabolo
Copywriter: Galaletsang Kgoathe
Strategy: Leigh Taylor
Account Management: Amber Mackeurtan
Agency TV Producer: Yash Raidu
Digital Agency: Joe Public Connect
Senior Digital Designer: Michael Carvalho
Executive Creative Director: Dylan McLean
Technical Director: Ben Krawchuk
Senior Digital Developer: Neil Coetzee
Senior Digital Designer: Henno Reyneke
Copywriter: Jeanne Lloyd
Design Director: Aldo Pulella
Senior Project Manager: Ronel Landman
Business Unit Director: Emma Dougherty
Senior Digital Designer: Andre Lopion
Social Media Manager: Phike Mokuene
Head of Social Media: Kalliebree Keynerd
Production Company: They Shoot Films
Director: Grant De Sousa
DoP: Alard de Smit
Executive Producer: Darren Gordon
Lead Actor: Lusindiso Zondani
Stylist: Will Boyes
Post-production: Left, Chocolate Tribe, Tessa Ford Production
Production House Producer: Shannon Gloynne
Editor: Evyathar Katz
Colourist: Nick Apostoli
Online Operator: Simone Dokic
Music: Audio Militia
Audio: Lorens Persson
SFX: Choc Tribe Team
Visual Effects Supervisor / Producer: Rob van den Bragt
Lead Technical Director: Tiaan Franken
Compositors: Jannes Hendrikz, Johan Scheepers
3D Artists: Lionel Glenn Ewan, Casey Chelchinskey, Derik van der Berg, Michael Howard



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