Pepsi – “Moments Made Better With Pride” Saudi Heritage Campaign - CADD : DAU University
Description
A powerful advertising campaign for Pepsi that celebrates the deep-rooted connection between the brand and Saudi identity across generations. The series features three stages of life—childhood, youth, and elderhood—each represented by a person in traditional Saudi attire holding a Pepsi can against a backdrop of majestic historic architecture. The campaign uses the slogan "Moments Made Better With Pride" to highlight how Pepsi has been a constant companion in the Kingdom’s journey, blending modern brand loyalty with timeless cultural heritage.
Student project for the course GDE201 - Introduction to Graphic Design.
This student campaign titled 'Pepsi – “Moments Made Better With Pride” Saudi Heritage Campaign - CADD : DAU University ' was published in Saudi Arabia in April, 2026. It was created for the brand: Pepsi, . This Design and Digital media campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted 1 day ago.
Credits
Student: Al-Anoud Al-Amoudi
Course: GDE201 - Introduction to Graphic Design
Instructor: Assistant Professor Eman Salah El-Din
Head of Department: Assistant Professor Hasnaa Al-Faqi
Dean: Professor Dr. Nora Al-Badi
University: The College of Architecture Engineering and Digital Design - Dar Al-Uloom University - KSA
Brand: Pepsi
Agency: Student Project
