Pepsi – “Better in Every Moment” Integrated Campaign - CADD : DAU University
Description
A versatile and vibrant advertising campaign for Pepsi that captures the brand's essence across different lifestyle segments. This project bridges the gap between deep-rooted Saudi heritage and the energetic modern world of sports and refreshment. From celebrating generational pride in front of historic landmarks to the hard-earned reward of a cold drink after a football match, the campaign uses bold typography and high-impact visuals to reinforce Pepsi’s position as the ultimate companion for every choice and every moment.
Student project for the course GDE201 - Introduction to Graphic Design.
This student campaign titled 'Pepsi – “Better in Every Moment” Integrated Campaign - CADD : DAU University' was published in Saudi Arabia in April, 2026. It was created for the brand: Pepsi, . This Design and Digital media campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted 1 day ago.
Credits
Student: Al-Anoud Al-Amoudi
Course: GDE201 - Introduction to Graphic Design
Instructor: Assistant Professor Eman Salah El-Din
Head of Department: Assistant Professor Hasnaa Al-Faqi
Dean: Professor Dr. Nora Al-Badi
University: The College of Architecture Engineering and Digital Design - Dar Al-Uloom University - KSA
Brand: Pepsi
Agency: Student Project
