The UEFA Champions League final is one of the most-watched sporting events around the world each year. More than 380 million viewers in more than 266 countries, including Guatemala. A moment where every brand would like to be. Unfortunately, Pepsi did not have the sponsorship of any team or any of the 22 players on the field.
That's why we took advantage of the coincidence between the name of our brand and the name of one of the best-paid and most famous soccer coaches in the world: Pep Guardiola. Then we invited all our followers to take a picture of Pep and add a "si" (yes) next to it every time he appeared on the screen by mentioning Pepsi. That way, they could win up to a year of free Pepsi.
This is how we proved that Pepsi knows how to win a final, playing the 90 minutes for free and hacking the conversation during the game on the most popular sports social networks. All for the love of a team.
Well… for Pepsi’s love.
This professional campaign titled '#PEP-SI' was published in Guatemala in May, 2021. It was created for the brands: Pepsi and Pepsico, by ad agency: El Taier DDB. This Content and Digital media campaign is related to the Non-Alcoholic Drinks and Sports industries and contains 2 media assets. It was submitted 2 months ago by Senior Copywriter: David Romero Alvarez of DDB Centro.
President: Manuel Madrid
Creative VP: Victor Pardo
General Creative Director: Julián Núñez
General Creative Director: Juan Felipe Dueñas
Chief Operation Officer: Héctor Oliveros
Digital Director: Bryan Rodas
Planning Director: Daniel Ortíz
Creative Director: José Contreras
Art Director: Gino Cáceres Carbajo
Account Director: Bárbara Lazo
Creative Copywriter: Ana Paula Escobar
Creative Copywriter: David Romero Álvarez
Creative Copywriter: Roonie Valencia
Creative Copywriter: Arturo Chavarría
Creative Copywriter: Rodrigo Pinochet
Graphic Designer: Iván Holguin
Graphic Designer: Lorena Guardado
Graphic Designer: Karina Navas
Graphic Designer: Ángelo Zapata
Graphic Designer: Nifdel Rivera
Account Executive: Bruno Aguilar
Content Director: Rodrigo Hernández
Agency Producer: Nina Gordillo
Agency Producer: Maria Fernanda Chavez
Agency Producer: Edwing Chalí