Description
The UEFA Champions League Final is consistently one of the world's most watched sporting events every year. 380 million spectators in more than 266 countries, including Guatemala. This is a moment when many brands pay to be there.
Unfortunately, Pepsi didn’t have the sponsorship of either team or any of the 22 players on the field.
We took advantage of the coincidence between the name of our brand and the name of one of the best paid and most famous soccer coaches in the world: Pep Guardiola.
Then we invited all our followers to take a picture of Pep and add a "si" (yes) next to it every time he appeared on the screen by mentioning Pepsi. That way, they could win up to a year of free Pepsi.
This is how we proved that Pepsi knows how to win a final, playing the 90 minutes for free and hacking the conversation during the game on the most popular sports social networks. All for love of a team.
Well… for Pepsi’s love.
This professional campaign titled '#PEP-SI' was published in Guatemala in May, 2021. It was created for the brand: Pepsi, by ad agency: El taier DDB Centro. This Digital medium campaign is related to the Drinks (Non Alcoholic) and Sports industries and contains 2 media assets. It was submitted over 1 year ago by Associate Creative Director: David Romero Alvarez.
Credits
CEO: Manuel Madrid
VP Creative: Victor Pardo
Chief Creative Director: Juan Felipe Dueñas / Julián Núñez
Chief Executive Director: Héctor Oliveros
Creative Director: José Contreras
Art Director: Gino Cáceres Carbajo
Senior Copywriters: Arturo Chavarrria / David Romero Álvarez
Junior Copywriters: Ana Paula Escobar / Ronnie Valencia
Design: Iván Holguin / Lorena Guardado / Nifdel Rivera
Motion Design: Angelo Elias Jr.
Digital Director: Bryan Rodas
Account Director: Bárbara Lazo
Account Executive: Bruno Aguilar
Content Director: Rodrigo Hernández
Content Creator: Juanro Enriquez / Elisa Ajosal
Production Company: Oriental Films
