Agency: Virtual Identity


AR Filter


Case film (English subtitles)


The new BMW iX stands for maximum innovation with 0% emissions. BMW brings this message closer to the Austrians through a work of art that is as innovative as it is emission-free. Instead of thousands of OOH posters or CO2-intensive shootings abroad, what was needed was a launch campaign that is just as sustainable as the BMW iX and pays attention to its ecological footprint.
Introducing BMW #BORNELECTRIC. A new way of producing sustainable campaigns.
The integrated campaign translates the emotional core of the BMW iX into an interactive mural in the heart of Vienna. The artwork was also transported hybrid into the digital world with an Instagram AR filter.

This professional campaign titled '#BORNELECTRIC' was published in Austria in November, 2021. It was created for the brand: BMW, by ad agency: Virtual Identity. This Ambient, Digital, and Experiential media campaign is related to the Automotive industry and contains 4 media assets. It was submitted 8 months ago.


Advertising Agency: Virtual Identity, Vienna, Austria
Production Company: CONCRETE Graffiti Agency & Frames Network, Vienna, Austria
Creative Director: Michael Schmidt
Art Director: Martin Radimsky, Paul Hoffman, Martin Rausch
AR Designer: Allan Berger, EnLive Studio, Vienna, Austria
Light Designer: Christopher Noelle, Modulux, Vienna, Austria


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