Description
Cossette and Amnesty International Show the Power of Words with “Write for Rights”
This year’s campaign puts a spotlight on that real-world impact. Cossette and Amnesty are sharing the powerful stories of people who regained their freedom thanks to past letter-writing efforts. Using striking visuals, the campaign recreates the emotional moments of their release through portraits illustrated entirely with typewriter characters. Each image, crafted by UK-based artist James Cook, is infused with authentic excerpts from the very letters that helped change their fate.
This professional campaign titled 'Write for Rights' was published in Canada in November, 2025. It was created for the brand: Amnesty International, by ad agency: Cossette. This Digital, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 5 media assets. It was submitted 19 days ago by Daphné Cousineau of Cossette.
Credits
Client: Amnesty International Canada Francophone
Client Team: France-Isabelle Langlois, Gabrielle Pauzé, Josée Marie Robitaille
Agency: Cossette
Creative Team: Anne-Claude Chénier, Alexandre Jutras, François-Julien Rainville, Philippe Leblanc
Strategy & Production: Rachel Demers, Laurence Campeau
Agency Production: Septième
Electronic Production: Mélissa Audette
Print & Digital Production: Marie-Ève Thibodeau, Daniel Cartier
Illustrator: James Cook
Media Agency: Cossette Media
Media Strategy & Activation: Maude Larue, Maxence Hofman
