The Secret is Experience

Agency: McCann


In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That's why for Labor Day we invite everyone to hire seniors like we do.

This professional campaign titled 'The Secret is Experience' was published in Costa Rica in June, 2021. It was created for the brand: KFC, by ad agency: McCann. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 2 years ago.


Advertising Agency: McCann, San José, Costa Rica
Creative: Diana Kuhlmann
Creative: Kimbo Kevin Brenes
Cco: Huelander Escalante
Designer: Andy Mejías


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