ADVERTISING

McDonald's

Fryquently Used Promo

Agency: Orson

Description

Every social media and system software on the planet (IOS, Facebook, Android, Google, Twitter and WhatsApp) used the same inspiration to create their fries emoji, our fries.
To celebrate World Emoji Day we invited people to make this emojis, “our” emojis, the most used ones.
All they had to do was put them at the top of their Frequently Used List, send us the evidence and win real and delicious fries.
To achieve this, the send button had to be pressed a lot, and it was, +650.000 times to be exact.
Results:
Most sent emoji for the day - Sprout Social
Trending topic on Twitter.
Top emoji on +150.000 smartphone's Frequently Used List. - Sprout Social
Now every time you see a fry emoji, you will be thinking of us!

This professional campaign titled 'Fryquently Used Promo' was published in Costa Rica in July, 2020. It was created for the brand: McDonald's, by ad agency: Orson. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 year ago by Creative Director : Julian Robert of Orson.

Credits

Advertising Agency: Orson, Costa Rica, Costa Rica

Rosa Vermelha
Unimed Curitiba

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