Passion For Football 'Starring Leo Messi'

Agency: TMI


Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League.
This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible.
“It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said.
Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.”
The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others.

This professional campaign titled 'Passion For Football 'Starring Leo Messi'' was published in Egypt in October, 2018. It was created for the brand: Lay's, by ad agency: TMI. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: TMI. MEA, Cairo, Egypt
Managing Director: Yassin Abdelrahman
Creative Director: Hussein Moussa
Operations Director: Marwan El Hadidy
Director & Creative Director: Tamer Shaaban
Producers: Amr Medhat Zamoora , Zeiad Hany
Assistant producer: Jihad Osama Aboshady
Assistant director: Amr Mousa
Dop: Fawzi Darwish
Focus: Mohamed Emad
Art Director: Khaled Ahmad Farrah
Assistant art director: Qais Masadeh
Stylist: Riham Bassam Ejjeh
Assistant stylist: Daved K Muheisen
Production Manager: Mosab Ghazal
Music Composer: Omar El-Deeb
Sound Design: Fady Garas
Post production: Aroma Studios
Post producer: Dana Hatem
Editor: Ahmed Youssri
Assistant Editor: Mahmoud El Shanawany
Colorist: Ahmed Essam
VFX Supervisor : Mahmoud El Torkoman
Senior Compositor : Akram El Tawila
Special Thanks to: Office of HRH Prince Ali Bin Al Hussien, Reema Asendar, Zaatari Camp Authorities, John Savage / Lay's Team


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