Description
The city coffee series - a design series by Bob the Robot on behalf of 140 year-old Finnish coffee brand Paulig - are aimed at Finnish, Lithuanian, Latvian, Estonian and Russian markets.
Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba’s iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig - Café Havana, Café Barcelona, Café Parisien, Café Sydney.
This professional campaign titled 'Paulig City Coffees - New York, Parisien, Sydney' was published in Finland in March, 2019. It was created for the brand: Paulig, by ad agency: Bob the Robot. This Integrated medium campaign is related to the Soft Drinks industry and contains 15 media assets. It was submitted over 5 years ago.
Credits
Advertising Agency: Bob the Robot, Helsinki, Finland
Creative Director: Anu Igoni
Art Director: Riku Eteläkoski
Copywriter: Juha Nikkilä
Graphic Designer: Anttu Brück
Strategy Director: Miska Rajasuo
Client: Paulig Coffee
Marketing Director: Tomi Wirtanen
Head of Brand Marketing: Jutta Nordblad
Brand Manager: Matleena Turkia
