Description
The excuses and exceptions some parents make for underage drinking such as "it's a family celebration, it's harmless" lead to bigger issues with alcohol. The message of the campaign is simple "Your excuses and exceptions become their consequences."
This student campaign titled 'Small Sips, Big Impacts' was published in South Africa in August, 2020. It was created for the brand: Aware.org, by ad school: Vega School of Brand Leadership. This Digital medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 3 years ago.
Credits
Advertising School: Vega School of Brand Leadership
Copywriter: Fezile Biyela
