South Africa is one of the highest consumers of alcohol in the world. The problem is complex and doesn't discriminate. It is widespread across our very diverse society, regardless of race, gender or economic standing. To raise awareness of what our client,, calls a 'silent crisis' we focussed on the way in which adults influence underage drinking in both subtle and overt ways.

This professional campaign titled '#myfirstdrinkstory' was published in South Africa in September, 2019. It was created for the brand:, . This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 4 years ago by Executive Creative Director: Bridget Johnson of Riverbed.


Advertising Agency: Riverbed, Johannesburg, South Africa


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