Rose, rose, so wonderful, your sweet fragrance is simply delightful.
Among the flowers that adorn the garden, your fragrance stands out above them all.
A flower for another flower, and a fragrance for the fairest one.
Description
Some people wait for spring to surround themselves with flowers. Others wear them all year round.
In the arrival of spring we made true flower lovers the stars of our campaign for the Cavallaro’s fabric softeners.
Inspired by the floral prints that are part of so many old lady's signature style, we created a series of pieces that celebrate the way they bring flowers into their lives: on their clothes, in their gardens, and in every little detail.
The copy is made by expressions and sayings that are uniquely “señora”, with a twist that connects each one to the benefits and attributes of the fabric softener.
This professional campaign titled 'Para todas las flores' was published in Paraguay in September, 2026. It was created for the brand: Grupo Cavallaro, by ad agency: Brick. This Print medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted 37 minutes ago.
Credits
Advertising Agency: Brick Paraguay
Client: Grupo Cavallaro
Creative Designer: Adelquis Bengoechea
Copywriter: Andrea Cañete, Iván Gómez
Creative Director: Michael Leitmann
Art Director: Erasmo Laconich
Account Manager: Giovanna Alonso, Magali Barrios
