Sabrina Carpenter
The Killers
Deftones
Description
During Paraguay’s biggest music festival, rain is almost part of the lineup. While brands compete to be present during the concerts, we focused on what inevitably comes after: dirty, stained clothes.
We created Guairacionico, the concert your outfit also “attends.” A series of digital pieces showed iconic looks inside washing machines, turning the mess of the night before into a clear demonstration of product performance.
Each piece was published the day after every headliner, using the freshness of the moment to stay relevant within the conversation.
By shifting the focus from the stage to the aftermath, Cavallaro turned laundry into a natural extension of the festival experience.
This professional campaign titled 'El concierto al que no puede faltar tu ropa' was published in Paraguay in March, 2026. It was created for the brand: Grupo Cavallaro, by ad agency: Brick. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted 4 days ago.
Credits
Agency: Brick
Client: Grupo Cavallaro
Creative Director: Michael Leitmann.
Art Director: Erasmo Laconich.
Creative Team: Victoria Servín - Adelquis Bengoechea.
Project Manager: Magalí Barrios.
Commercial Director: Vanessa Rojas.
General Manager: Pamela Portillo.
