Description
February 14th is known as the day of love. But what happens when, on that day, you get a message from the one person you never want to see again? Your ex.
Luckily, in Paraguay there’s a popular phrase derived from Guaraní: “emói jabón nde pyre ha esyryry”, which roughly translates to “put soap on your feet and slide out of my sight.”
Together with our cleaning brand, we turned that witty reply into a series of prints, making Valentine’s Day a lot more fun (and slippery).
This professional campaign titled 'La manera correcta de responder a tu ex' was published in Paraguay in February, 2026. It was created for the brand: Grupo Cavallaro, by ad agency: Brick. This Print medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted about 2 hours ago.
Credits
Agency: Brick
Client: Grupo Cavallaro
Creative Director: Michael Leitmann.
Art Director: Erasmo Laconich.
Creative Team: Victoria Servín - Adelquis Bengoechea.
Project Manager: Magalí Barrioso.
Commercial Director: Vanessa Rojas.
General Manager: Pamela Portillo.
