Description
FilmBrazil, the internationalization platform of the Brazilian Association of Audiovisual Production (APRO), in collaboration with GUT, announces the film "Outfit Reels" during the Cannes Lions. Produced by Untitled with a soundtrack by S de Samba, the campaign overflows with fashion, technology, and content to give visibility to the work of Brazilian directors and production companies.
The film "Outfit Reels" amplifies the visibility of Brazilian audiovisual alongside the Brazilcore trend. With funk beats in the background, it reveals how the idea of transforming t-shirts, caps, and ecobags into interactive media spaces comes to life. The film revolves around NFC (Near Field Communication) technology, showing how, with a simple phone tap, Festival attendees can access a curated selection of reels from national production companies and talents.
"The film captures our vision that fashion can be a form of expression. With it, we want to promote Brazilian creativity and the work of our directors and production companies in Cannes. We are immensely proud of the final result of this fashion film, which managed to convey the rich Brazilian culture in just one minute. We will make this edition, where Brazil is the honored country, even more special," states Marianna.
It's worth noting that FilmBrazil partners with ApexBrasil, Globo, S de Samba as the sound producer, Spcine, and InvestSP, an investment promotion agency linked to the Secretariat of Economic Development of the State of São Paulo.
This professional campaign titled 'Outfit Reels' was published in Brazil in June, 2025. It was created for the brand: FilmBrazil, by ad agency: GUT. This Integrated medium campaign is related to the Movies industry and contains 1 media asset. It was submitted 20 days ago.
Credits
Client: FilmBrazil
Production Company: Untitled
Agency: GUT Design
Approval: Marianna Souza, Bruno Farias, Giovanna Ricci, Renata Dumont, Luciana Pessoa, Rejane Bicca, Pity Lieutaud, Gustavo Gripe
CEO: Valeria Barone
CCO: Bruno Brux
Global Head Of Design: Murilo Melo
Design Director: André Vervloet (Firulo)
Creative Directors: Charles Faria, Gabriella Marcatto
ADD: Yan Esteves
ACD: Julia Machado and Paulo Ottaviani
Senior Designer: Marcus Prado, Raul Lima
Motion Designer: Marcus Prado, Sabrina Rachid
Head of Production: Monica Siqueira
Head of Operations: Claudia Nakahara
Producer: Pedro Santafé
Project Design Director: Adriana Monteiro
Operations Manager: Camila Martins
Title: FilmBrazil
Directors: Gabriela Mo and Nany Oliveira
1st Assistant Director: Ana Nassa Matos
Director of Photography: Gabriela Mo
1st Camera Assistant: Marilia Correia
Executive Producer: Karin Nantes
Account Manager: Danielle Makauskas
Coordination: Camila Gouveia
Creative Assistant: Nany Oliveira
Coordination Assistant: Ana Carolina Fernandes and Guilherme Bueno
Production Secretary: Valquíria Lapa
Head Electrician: Barbara Esther
1st Electrical Assistant: Tamires Prado
Logger: Fabio Peraçoli
Video Assist: Fabio Peraçoli
Production Director: Fabio Monteiro
Production Assistant: Thiago Monteiro de Castro Dias
Props Producer: Maria Helena Belo Barbosa Mello
Location Producer: Felipe Brescianini and Marina Calil
Costume Producer: Enzo Cunha
1st Costume Assistant: Maria Fernanda Almeida
Make/Hair: Vivian Regina Nunes de Sousa
1st Make Assistant: Nicole de Sousa Leupize
Wardrobe: Vanessa da Fonseca Cardoso
Cast: Diego Henrique Cunha, Laura Chiesa, João Censoni, Queren Hapuque, Fernanda Midori and Jerferson Santana
Filmmakers: Bernardo Henrique Peres, Leticia Zambon
Sound Producer: S de Samba
Musical Direction: Jair Oliveira and Wilson Simonal
Music Production: Diego Guimaraes and Mateus Latge
Account Management: Lara Fratucelli and Meg Magro
Sound Design: Antonio Arruda and Ronald Galdino.
