Description
There are more than 5,000 registered airlines in the world, but very few can say they carry a syllable as powerful and familiar as “Pa” (short for “papá” in Spanish) in their name. In Latin America, only one: Copa Airlines. And even though it’s always been there, this Father’s Day we decided to give that small detail a greater meaning to pay tribute to those who have always inspired us to take flight.
That’s how this series of prints was born, featuring close-ups of Copa Airlines’ aircrafts, highlighting the “Pa” we’ve been flying around the world for decades. The campaign reclaims a visual detail and turns it into a universal celebration connecting culture, affection, and brand with a single syllable: Pa.
This professional campaign titled 'Pa' was published in Panama in June, 2025. It was created for the brand: Copa Airlines, by ad agency: Star5. This Digital and Print media campaign is related to the Other and Transport industries and contains 3 media assets. It was submitted 6 months ago by General Creative Director: Camilo Garzón Rengifo of Star5 Ogilvy.
Credits
Star5 Ogilvy
Client: Copa Airlines
Chief Creative Office: Jorge Heilbron
Chief of staff: Roberto Perez
General Creative Director: Camilo Garzón Rengifo
Creative Director: David Gómez Mejía
Art Director: Yasmira Acosta
Graphic Designer: Verónica Medina - Luigi LoMedico - Kenny Matos
Retoucher: Angélica Vaca
