Description
adidas has launched a campaign for its new Originals Sport womenswear collection, introducing a line designed to move effortlessly between sport and everyday life. Directed by Alana O'Herlihy and produced by Object & Animal, the campaign centres on the iconic Superstar tracksuit and stars singer Tate McRae, Argentine pop artist Emilia Mernes and US college volleyball player Harper Murray, each representing a different expression of performance and personal style.
The films follow the three women through settings that reflect the collection's gym-to-street versatility, showing how sport, performance and everyday life naturally overlap rather than requiring separate wardrobes. The range includes bras, leggings, tanks and layering pieces that combine modern performance technology with the Trefoil logo and three-stripe design that define the Originals aesthetic.
By bringing together artists and an elite athlete, the campaign highlights the shared confidence and movement that connect their different worlds. Rather than treating each individual story separately, the films emphasise the common thread between them, positioning Originals Sport as a collection designed for women whose lives flow seamlessly between training, creativity and everyday life.
This professional campaign titled 'Originals Sport' was published in United States in August, 2026. It was created for the brand: adidas, by ad agency: Object & Animal. This Film medium campaign is related to the Sportswear industry and contains 3 media assets. It was submitted 17 minutes ago.
