Description
Pizza Hut turned an everyday habit into a new advertising medium.
Every day, millions of people open their list of available WiFi networks to connect to the internet. It's a space everyone checks, yet no brand had ever used it as a communication channel.
Pizza Hut invited consumers to rename their home WiFi network as "Pizza Hut + their surname or nickname" in exchange for a free pizza. Every renamed network became a permanent advertisement, visible to anyone searching for an internet connection—even outside competitor locations.
Without developing an app, installing new hardware, or buying media, the brand transformed thousands of WiFi networks into a decentralized advertising medium built by its own consumers.
More than a promotion, Pizza Hut turned an everyday habit into a new communication channel, proving that the best media isn't always the most expensive—it's the one people already check every single day.
This professional campaign titled 'Slice the Signal' was published in Ecuador in August, 2026. It was created for the brand: Pizza Hut, by ad agency: BBA Ecuador. This Content, Digital, and Experiential media campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Advertising Agency: BBA Ecuador
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Account Director: Andrea Espinoza
Creative Director: Roberto Pérez
Art Director: Andrés Vilaña
Copywriter: Abel Ramírez - Luis Jarrin
Digital Team: Daya Miño, Johan Bonilla
Graphic Designer: Andrés Vilaña
Accounts: Florencia Gallegos
Client: Belen Albuja / Pizza Hut
