Orchestra Game Changer
Brazil talks about soccer 24/7 in all sorts of media. And since every major soccer league in the world has a signature song, we saw an opportunity to finally give the Orchestra some of the attention soccer always has.
We invited Antonio Pinto, a Brazilian Hollywood composer, to write a song in partnership with musicians from Heliópolis. The song became the new São Paulo’s State Championship theme tune and was played during game openings and broadcasts, turning the championship’s visibility into free advertising for Heliópolis Orchestra.
That was an orchestra that made the headlines in a country mad for soccer.
This professional campaign titled 'Orchestra Game Changer' was published in Brazil in May, 2021. It was created for the brand: Heliópolis Symphony Orchestra, . This Integrated medium campaign is related to the Music and Recreation, Leisure industries and contains 1 media asset. It was submitted over 1 year ago.
Production Company: Hungry Man