We needed to launch a development in an old industrial area, the 4th District in Porto Alegre. An important neighborhood in the past, but today it´s abandoned and degraded by time. How to attract people to know a real estate development in an area such as this? We promoted rediscovering the neighborhood in an interactive and different way, starting a new history for the place. We
This professional campaign titled 'Open Air Book' was published in Brazil in September, 2010. It was created for the brand: Rossi, by ad agency: Leo Burnett. This Outdoor medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted almost 12 years ago.
Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Andre Kirkelis, Alexandre Pagano, Vinicius o Valeiro
Copywriter: Tomás Correa