Description
Production company electriclime° and Kerzner International have unveiled Dubai’s iconic One Za’abeel in a powerful new film.
The spot, directed by British filmmaker Hopi Allard, celebrates the landmark and its breathtaking visual delight by doing justice to the enormity of this epic new addition to the Dubai skyline.
One Za’abeel is home to One&Only’s first urban resort, the first SIRO fitness and recovery hotel, and the world’s longest cantilever, The Link – a futuristic boulevard floating 100m above the city.
With immersive culinary concepts by Michel-lauded chefs, glamorous nightlife and entertainment, luxury hospitality and transformative wellness, One Za’abeel is the ultimate address for the modern global citizen.
The film uses a variety of dynamic linking techniques to take the audience seamlessly between the luxurious range of experiences and spaces that the building has to offer.
With a fashion aesthetic feel to the project, it is very architecturally focused, with the sound design emphasising the movements and building on the immersive journey for the viewer.
This professional campaign titled 'One Za'abeel' was published in United Arab Emirates in February, 2024. It was created for the brand: One Za'abeel, by ad agency: electriclime°. This Content and Film media campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 1 media asset. It was submitted about 2 months ago by electriclime° of electriclime°.
Credits
Client | Kerzner International
Brand | ‘One Za’abeel’
Production Company | electriclime°
Director/DoP: Hopi Allard
1st AD: Olivier Gheysen
Executive Producer: Michael Ahmadzadeh
Senior Producer: Jumana Radi
Producer: Marianne Gladwin
Production Manager: Lana Abu Risheh
Production Assistant: Yolande Farah
Production Assistant: Rayhan Kandri
Production Assistants on-set: Gabriel Casagrade & Bryan Gatdula
1st AC: Joseph Kfoury
2nd AC/VTO: Ali Ayach
BTS Videographer: Norah Heraiz
DIT: Mayuranga Fernando
Ronin Op: Roger Ghantous
Ronin Asst.: Elie Eid
Trinity Op: Dani Dagher
Trinity Asst.: Joseph Boulos
Grip Assistant: Amar Gargung
Gaffer: Sohail Ifthikar
Best Boys: Umair Sultan, Muhammad Bilal
Sparks: Umer Farooq, Istikhar Zulfiqar, Saqib Rafaqat, Qaiser Farooq, Murthaza Zahoor
Sound Recordist on-set: Chris Clark
Sound Recordist VO: Ahmed Shabana
Art Director: Sarah Issa, Hassan Sasou ℅ Jad Ezzi
Art Assistant: Bahaa Al Sehanawi
Wardrobe Stylist: Marianne Tawouk
Wardrobe Assistant: Petar Rasic
Makeup Artist: Priyanka Sarcar
Featured Talent: Giovanni, Evelyn, Solomon, Youna, Mostafa & Faten
Featured Talent (children): Bianka & Ezzeledine
Extras: Jumana Bataineh & Chadi Foukhry
FPV Drone Pilot: Bachir Moukarzel, Manuel Bassil ℅ Drone Media Production
Photographer & Retoucher: Sabrina Rynas
Digitech: Emanuel Pascal “Tash”
Equipment rental: Gamma Engineering
Post Producer: Ben McFarlane
Editor: Ethan Graham
Colorist: CHEAT
Composer/Sound Design: James Preston
