Next To Stok'd Case Study
Nu Nail Beauty Spa
Cliffside Village Books
Description
Cannabis sales in Canada are legal. Cannabis advertising? Not so much. The 'Canadian Cannabis Act' strictly prohibits any advertising that shows products, people, paraphernalia, implies effects, or shows the inside of a store, among many other restrictions. Furthermore, social platforms like Meta and Google plus other media channels (OOH/radio) have strict filters to screen out any advertising that promotes cannabis.
'Next to Stok’d' is a legal-ish campaign that ‘zig-zags’ the laws and notoriously tough media filters by partnering with neighbouring businesses to promote their store AND covertly, Stok’d.
This professional campaign titled 'Next To Stok'd' was published in Canada in February, 2024. It was created for the brand: Stok'd Cannabis, by ad agency: Angry Butterfly. This Integrated medium campaign is related to the Cannabis industry and contains 3 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: Angry Butterfly, Toronto, Canada
Chief Creative Officer: Erin Kawalecki
Chief Executive Officer: Brent Choi
Chief Strategy Officer: Graham Candy
VP Creative Director: Bernice Lo
VP Creative Director: Adam Notzl-Keyser
ACD/Art Director: Chenice Piercy
ACD/Copywriter: Ryan Chiasson
Art Director: Emily Fixman
Group Account Director: Mark Khatter
VP Head of Production: Hanna Bratt
Producer: Dennis Soler
Media Director: Shubham Vijan
Client: Stok'd Cannabis
CEO & Co-Founder: Lisa Bigioni
Head of Retail: Franceso Caruso
Production Company: Nimble Content
Director: Erica Orofino
Executive Producer: Andrew Lynch
Executive Producer: Michael Corbiere
Producer: Andy McLeod
Director of Photography: Viktor Cahoj
Casting: Jigsaw Casting
Casting Director: Shasta Lutz
Post: Recess Post
Executive Producer: Tanja Harney
Producer: Anu Chhetry
Post-Production Assistant: Ben Sagar
Offline Editor: Duane VanderMeulen
Colorist: Zachary Cox
Audio: Quinn Hoodless
Editorial Company: Married To Giants
Offline Editor: Jacqueline Leon
Offline Editor: Korben Lirette
Assistant Editor: Miku Sakamoto
Executive Producer: Amanda Henry
Media: Stryker
President: Jennifer Yang
Account Manager: Mike Austin
