Description
HOKA has launched “One Day I Started to See Birds,” a new campaign for the Clifton UTL directed by Amber Grace Johnson and produced by Object & Animal. Starring New York entrepreneur and vintage curator Emma Rogue, the film follows her through a busy day as she moves between shops, meetings, galleries and events across the city.
Rather than placing the shoe in a traditional running environment, the campaign shows the Clifton UTL as part of everyday New York life. Rogue navigates sidewalks and subway stations before moving into the evening, pairing the shoes with vintage clothing, denim and streetwear as her schedule constantly changes.
The Clifton UTL takes the familiar Clifton silhouette into lifestyle footwear, designed to move across different parts of the day without requiring a change of shoes. Rogue’s unpredictable routine provides a natural way to demonstrate that versatility, capturing the small transitions, detours and unexpected moments that shape a day in the city.
Produced by Object & Animal, the campaign adds to the company’s growing body of athletic footwear and clothing work, while bringing its filmmaking into the intersection of sport, fashion and culture.
This professional campaign titled 'One Day I Started to See Birds' was published in United States in September, 2026. It was created for the brand: HOKA, by ad agency: Object & Animal. This Film medium campaign is related to the Sportswear industry and contains 1 media asset. It was submitted 29 minutes ago.
