Description
In Lima, due to traffic, distances seem to become longer every day. However, this effect is completely reversed when you ride a motorcycle, giving the sensation that the 20 km you traveled feels like you left them just a block behind, and you can still see what you left behind in the rearview mirror.
The distances we show are in the subjective and rearview mirrors:
-Costa Verde and downtown Lima
-Parque Kennedy and Estadio Nacional
This professional campaign titled 'On your ride distance shrink' was published in Peru in May, 2023. It was created for the brand: Somos Moto, by ad agency: SMMKT. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive, Finance, and Transport industries and contains 2 media assets. It was submitted 11 months ago.
Credits
Advertising Agency: SMMKT
Production Company: Somos Moto, Lima-Perú
Art Director: Romina Gaspary
Copywriter: Andrés Mendoza, Alejandra Ticona
Photographer: Andrés Mendoza
