The Colour Of Greatness

Agency: BBDO


Gatorade is behind every workout.
Behind every drop of sweat.
Behind every game.
Behind every tournament.
Behind every defeat.

When Gatorade says that it's "Behind Greatness", it means it.

Through a finding in the tongue of the athletes, we found that there was a simple way to show the presence of Gatorade, thus communicating a simple advertising message. With no retouching or editing, using 100% real photos found in image banks, we were able to prove that when Gatorade says it’s behind greatness, it really is.

This professional campaign titled 'The Colour Of Greatness' was published in Argentina, Brazil, and Chile in May, 2023. It was created for the brand: Gatorade, by ad agency: BBDO. This Outdoor and Print media campaign is related to the Soft Drinks and Sports industries and contains 3 media assets. It was submitted 4 months ago.


Agency: BBDO Argentina
Client: Gatorade
Campaign: The Colour Of Greatness
General Creative Direction: Joaquín Campins / Christian Rosli
Creative Directior: Juan Pedro Ferretti / Tomás Wilhelm
Art Director: Cristian Bahamondes
Copywriting: Arnaldo Aldana
Account Director: María Pía Ithurralde
Client Services Manager: Rocío Serafini
Production Manager: Anita Pillado
Production Coordination: Sol de Martini
Client: Martin Watson / Alvaro Ascenso / Gonzalo Chigo / Jorge Natteri


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