Days Without End Records • Archeology of the Future
Old Future Music
Archeology of the Future It is an electronic music album in 4 cuts / segments that narrates in a musical way an approach to what the artist ( B-LIV ) calls, "the future past" or "obsolete future", as a paradox to technological music that tries to sonically emulate the Futuristic environment that since the 70's and until today in the world is made with machines that do not belong to any future, but even, made with machines from the past.
Taking this concept as a central idea, the agency decides to give literal life to this "Archeology of the Future", with manipulated images of archaeological finds that have to do with Technology discovered in epic places such as the Nazca lines, the wheat fields in California or the cuneiform engravings in Iran, all of them referring to technology used to make electronic music today: a controller chip, the motherboard of a iconic Piano Keyboard Roland 808, or the blueprint Midi pad of a Chaos Korg , just to name a few.
This professional campaign titled 'Old Future Music' was published in Mexico in October, 2021. It was created for the brands: Archeology of the Future and Days Without End Records, by ad agency: SoyJairoGuerrero / Creative Consulting. This Integrated medium campaign is related to the Music industry and contains 4 media assets. It was submitted over 1 year ago by Chief Executive Officer: Jairo Guerrero of SoyJairoGuerrero / Creative Consulting · México.
Advertising Agency: Jairo Guerrero, México, Mexico