Designated driver
Invaluable dents
Rose
The professor's Honda
Description
An ad for a car where the car is completely covered in text. Why? Because that text is a declaration of love for the brand. And it is symbolic of a contradiction: a Honda owner who decides to sell it, makes an ad, but then realizes that they cannot do without their car. And so even the initial idea of showing it in all its beauty gives way to jealousy and the desire to hide it.
This professional campaign titled 'Off the Market' was published in Italy in April, 2024. It was created for the brand: Honda Auto Italia, by ad agency: Havas Milan. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 4 media assets. It was submitted over 1 year ago by Havas Milan of Havas.
Credits
Advertising Agency: Havas Milan
Chief Creative Officer: Luissandro Del Gobbo
Deputy executive creative director: Antonio Campolo
Deputy executive creative director: Luigi Fattore
Associate creative director: Massimo Filimberti
Associate creative director: Eleonora Villari
Art Director: Federico Caronna
Copywriter: Roberto La Rocca
Head of Strategic Planning: Francesco Russo
Production Company: HRCLS Milan
Managing Director: Andrea Proietti
Head of Production: Paolo Guerra
CGI: Yassin Shazly
