No Pain Beauty - Cactus
No Pain Beauty - Chestnuts
No Pain Beauty - Sea Urchins
Description
Aspen partnered with the Italian agency MIND:IN to introduce a new communication theme for the IWCM 2025 congress: “NO PAIN BEAUTY.” Developed through a behavioral-science–driven analysis of aesthetic physicians, the theme reframes Aspen’s presence at the congress with a more contemporary and engaging language than typically used in the pharmaceutical sector. “NO PAIN BEAUTY” serves as a unifying direction for all touchpoints — from posters and booth design to shopper bags, videos, and leaflets — offering a fresh, experience-oriented approach that breaks with traditional codes while staying fully aligned with professional communication standards.
This professional campaign titled 'No Pain Beauty' was published in Italy in November, 2025. It was created for the brand: Aspen Pharmacare, by ad agency: MIND:IN. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted 6 days ago by Founder & CEO: Pietro of Authentica.
Credits
Advertising Agency: MIND:IN, Milan, Italy
Executive Creative Director: Roberto Sgarella
Art Director: Toon Coenen
Copywriter: Enrico Morandi
Client: Carmela Luongo
