Description
In Latin America, Formula 1 fans know that watching a race live requires something truly hard: waking up before sunrise on a Sunday.
Luckily, McDonald’s is always right there for them with McCafe Menu. And yes, in case you are wondering, we’re open 24/7.
So, inspired by the most iconic corners of F1 circuits, we created a series of print ads where every line reminded fans that Sundays aren’t just for resting, on the contrary, they’re for racing. And that the coffee keeping you awake can keep up with the pace of the track, connecting the sharp focus Formula 1 demands with the coffee energy you need to prevent you from blinking.
Because if no pilot blinks in a sharp corner, neither should you.
This professional campaign titled 'No One Blinks' was published in Peru in December, 2025. It was created for the brand: McDonald's, by ad agency: Digitas Peru. This Print medium campaign is related to the Food and Sports industries and contains 3 media assets. It was submitted 8 minutes ago.
Credits
Client: McDonald’s
• Marketing Planning Coordinator: Lucila Rosario
• Senior Local Store Marketing Coordinator: Mercedes Rios
• Marketing Coordinator: Ximena Borja
Creative Agency: Digitas Perú
• Chief Creative Officer: Carlos “Charro” Altamirano
• Managing Director: Fernando Arriola
• Creative Director: Jason Vasquez
• Art Director: George Huamán
• Copywriter: Gabriel Martínez
• Graphic Designers: Shirley Molina
• Motion Designer: Brando Guerra
• General Account Manager: Mariana Sucre
• Business Partner: Marcia Benavente
• Account Executive: Jepzibah Portal
• Content Manager: Jennifer Manay
• Content Creators: Liz Villena, Marlon Reyes
Media Agency: Starcom
• Business Partner: Brenda Vidal
• Media Planner: William Gibu
