Description
On December 11, the day of gaming’s biggest night, aka The Game Awards, Blizzard Entertainment unleashed a procession of hearses on Los Angeles.
The ominous fleet will snake through the city of angels, an unexpected shadow moving across a city better known for sunshine and selfies, stopping at iconic landmarks and spreading the word about a reckoning before arriving at its final destination, The Game Awards at the Peacock Theater.
Developed in partnership with GUT Los Angeles, the activation juxtaposes the bright, sun-drenched optimism of LA with a chilling visual rarely witnessed at scale: not one hearse, but a whole fleet. Each vehicle will carry a cryptic message to prepare for the reckoning as the caravan makes planned stops at iconic LA locations, creating a living, moving omen ahead of the brand’s moment at the world’s largest gaming stage.
Every element of the caravan, from its sheer scale to its slow, ritualistic pacing, is designed to feel eerie, theatrical, and unmistakably foreboding. And it’s all building toward the biggest stage in gaming: The Game Awards, which drew more than 154 million global livestreams last year, outpacing the Oscars, Grammys, and even the Super Bowl.
“What better way to announce a reckoning than with a hearse? Even better, a whole fleet,” said Bruno Acanfora, CCO, GUT LA. “Los Angeles is famous for its sunshine, so we wanted to see what happens when you cast a shadow that big across it. This activation brings Diablo’s world into ours in the most chilling, cinematic way possible.”
The reckoning is near.
This professional campaign titled 'The reckoning is near. ' was published in United States in December, 2025. It was created for the brand: Diablo IV, by ad agency: GUT LA. This Experiential and OOH Outdoor media campaign is related to the Gaming industry and contains 5 media assets. It was submitted 21 minutes ago.
Credits
Diablo IV:
VP, Head of Brand & Creative Marketing: Kevin Bjelajac
Senior Director, Head of Global Brand & Creative Marketing: Daniela Rodriguez
Global Brand Creative Director: Geoffrey Verkeen
Sr Manager, Global Brand Marketing: Dino Sulprizio
Sr Manager, Global Brand Marketing: Kevin Carmona
Executive Producer, Global Brand Creative: Jessica Ambrose
Global Brand Producer: Paul Hernandez
Global PR Director: Nick Jones-Liang
Agency: GUT LA
[GLOBAL]
Founder & Creative Chairman: Gastón Bigio
Founder & Creative Chairman: Anselmo Ramos
Global CEO: Andrea Díquez
Global CSO: Fernando Ribeiro
Global CGO: Carmen Rodríguez
Global Head of Operations & Culture: Agustina Garavilla
Global Chief Communications Officer: Christine Prins
GUT LA
CCO: Bruno Acanfora
CCO: Ariel Abramovici
US CEO: Sandra Alfaro
Managing Director: James Hidden
Associate Creative Director (Art): Brunno Cortez
Associate Creative Director (Copy): Caroline Tan
Associate Creative Director (Art): Pier Madonia
Associate Creative Director (Art): Aurélie Diaz
Copywriter: Andrés Wassermann
Art Director: Javier Biondo
Head of Production, North America: Renata Neumann
Sr. Producer: Jenny Valladares
Sr. Producer: Thiago Zveiter
Sr. Producer: Rafael Sanchez
Group Brand Lead: Teddy Notari
Sr Account Director: Katie Heinerikson
Account Supervisor: Santiago Mottoa
Senior Project Manager: Francis Clemenza
Head of Communication Planning: Melissa Hochman
Group Strategy Director: Kaitlin Barton
Director of Communications, North America: Alie Coolidge
Chief Intelligence Officer & Partner: Christian Pierre
Data Intelligence Director: Carolina Rabinovich
Business Affairs Director: Marinet Quinones
Business Affairs Coordinator: Bianca Palacio
Business Affairs Coordinator: Faith Hundley
Production: Thinkingbox
Director: Arran Alps
Director of Production, Integrated: Mike Kovacs
Executive Producer: Jonathan London
Line Producer: Dan Midgley
Production Coordinator: Gabriella Kashi
