ADVERTISING

Description

Context:
The songs are getting shorter and the fault lies with Spotify.
The length of songs written and produced to become massive hits has shrunk considerably in recent years.
Artists shorten their songs because Spotify gives more interest and editorial support to short songs. This is assuming a lack of respect for the work of many artists. Because of Spotify's business model, many record companies are forced to deliver edited versions of original works. This is a problem in electronic music, because if we as artists create a 5-minute song, it is so that it plays in 5 minutes and not in 2.30 as the edit version of Spotify is sometimes requested.
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No more amputated songs.
A campaign by My Own Beat Records / Freshly Cooked Music - _out of respect for the music.

This professional campaign titled 'No more amputated songs.' was published in Mexico in August, 2022. It was created for the brand: My Own Beat Records, by ad agency: SoyJairoGuerrero / Creative Consulting. This Integrated medium campaign is related to the Electronics, Technology and Music industries and contains 4 media assets. It was submitted 5 months ago by Chief Executive Officer: Jairo Guerrero of SoyJairoGuerrero / Creative Consulting · México.

Credits

Advertising Agency (School): SoyJairoGuerrero / Creative Consulting Mx
Production Company: In/House
Art/Creative Director: Jairo Guerrero
Creative & Copywriter Consultant: Ruth Cabrera
Photographer/Art: Alamy Archive + InHouse Digital

ADVERTISING

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