Untangle What Matters

Agency: TBWA


FUD’S new Shredded Oaxaca Cheese is a practical and innovative product, being that it's the only Oaxaca Cheese that is already shredded and in a resealable packaging while maintaining its freshness and flavor. All you have to worry about is adding it to your food.
Every day, Mom faces and untangles many issues at home, she doesn’t need to deal with cheese being in a knot, too. That is why in FUD we untangle and shred the Oaxaca cheese so she can have more time for what really matters. We illustrate different situations that mom has to “untangle" at home instead of wasting her time unknotting and shredding the Oaxaca cheese.

This professional campaign titled 'Untangle What Matters' was published in Mexico in January, 2021. It was created for the brand: FUD, by ad agency: TBWA. This Print medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 2 years ago by Creative Director: Osvaldo Rico of OLIVER .


Advertising Agency: TERAN TBWA, Mexico City, Mexico
Executive Creative Director: Adrián Coy
Creative Director: Osvaldo Rico
Associate Creative Director: Grissel Rodríguez
Art Director: Osvaldo Rico, Grissel Rodríguez
Copywriter: Osvaldo Rico, Jesús Vargas


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