A change for the better

Agency: Ogilvy


A pumpkin magically transforming into a carriage, fit for a princess. Rain clouds changing into life-giving water. Fragrant blossoms turning into nutritious fruit. For our outdoor campaign for Eurobank Cyprus we were inspired from transformative changes whose end result is something better than what originally was. Our inspiration was then turned into a creative vehicle that conveys the innovative nature of Eurobank and the constant evolution of its products to best fit the needs of an ever-changing environment.

This professional campaign titled 'A change for the better' was published in Cyprus and Greece in August, 2022. It was created for the brand: EUROBANK, by ad agency: Ogilvy. This OOH Outdoor medium campaign is related to the Finance industry and contains 3 media assets. It was submitted over 1 year ago by Creative Director: George Pytharoulis of Ogilvy Greece.


Advertising Agency: Ogilvy, Athens, Greece
Vice Chairman: Yiannis Sideris
Creative Director: George Pytharoulis
Senior Art Director: Fotini Helidonioti
Senior Copywriter: Eva Papadaki
Creative Retouching: Tereza Ferentinou
Client Service Director: Lena Belibassaki
Business Unit Director: Theodore Politis
Senior Account Director: Evi Alexaki
Senior Account Manager: Nadia Christodoulou


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