On February 15th, International Childhood Cancer Day, we put in perspective the war that thousands of children are living around the world. That's why we created this print. We took microscopic pictures of different types of cancer cells and then used them to recreate the ground of modern warfare. That's how we leave it clear, the battlefield of this war are the children.
This professional campaign titled 'War' was published in Mexico in February, 2022. It was created for the brand: Mexican Association to Help Children with Cancer, by ad agency: Agencia Orozco. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Chief Creative Officer: Antonio Orozco of Agencia Orozco.
Advertising Agency: Agencia Orozco, Puebla, Mexico
Executive Creative Director: Antonio Orozco
Art Director: Andrea Camacho
Copywriter: Antonio Hernández
Account Manager: Jessica Rodríguez