Candy is afraid

Agency: Agencia Mayúscula


Chipileta is a Mexican product that contains a sweet lollipop that is mixed with a spicy powder. In Mexico these mixtures are very traditional and culturally very relevant among teenagers and adults.

This professional campaign titled 'Candy is afraid' was published in Mexico in August, 2022. It was created for the brand: chipileta, by ad agency: Agencia Mayúscula. This Outdoor and Print media campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 1 year ago by CCO / CoFounder: Rafa Martínez of Mayúscula.


Advertising Agency: Mayúscula, México City, México
Client: Dulces Anáhuac México
Product: Chipileta
Sr Marketing Manager: Ricardo Menéndez
Head of art: Gerón Ordóñez
3D Animation: Juan Fer Bravo
Creative Director: Carlos Casarrubias
Copywriter: Rafa Martínez / Carlos Casarrubias
CCO: Rafa Martínez Fabila
CEO: Ricardo Escamilla Joublanc

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