Languages can be foreign to us, but sadness, fear, and laughter feel the same way in every language. Our campaign shows how Netflix UK viewers can experience the feelings they’re familiar with through stories that are told in languages that are foreign to them. We created a new way to browse for foreign content through an in-app “Feeling Map” where viewers can explore international titles based on the feelings they want to access. No Feeling is Foreign leans into the power of emotions so that viewers can enjoy more non-English content, without the fear of getting lost in translation.
This student campaign titled 'No Feeling is Foreign' was published in United States in March, 2022. It was created for the brand: Netflix, by ad schools: Boston University and Miami Ad School. This Integrated medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 2 months ago by Art Director: Aditi Cheryl Sobti of Miami Ad School.
Advertising Agency (School): Miami Ad School, USA ; Boston University, USA
Art Director: Aarti Thamma
Art Director: Aditi Cheryl Sobti
Copywriter: Maura Munaf