Jeep x Jurassic World Dominion

Agency: Highdive


The Jeep brand once again team up with Universal Pictures and Amblin Entertainment for the global marketing campaign for Jurassic World Dominion, the epic conclusion to the Jurassic era, now playing in theaters. The campaign features a playful 60-second Jeep® brand commercial, directed by Mimi Cave out of Reverie Content and created in partnership with Chicago-based advertising agency, Highdive.

The one-minute filmed commercial shows a Jeep Wrangler 4xe owner finding a newly hatched Carnotaurus in his own yard and deciding to faithfully take care of it. He takes the baby dinosaur on off-road adventures (engaging electric mode when quiet is called for) and daily walks along the avenue, before finding its mother during a camping adventure … with unexpected results. Turns out it was just his imagination running wild. Or was it?

This professional campaign titled 'Jeep x Jurassic World Dominion' was published in United States in June, 2022. It was created for the brand: Jeep, by ad agency: Highdive. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising agency: Highdive
Production company: Reverie Content
Director: Mimi Cave


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