Description
DAZN and creative PR agency The Romans have reimagined Peaky Blinders' iconic "No F*cking Fighting" scene in a new parody video, ordering the UK’s most notorious fighters to leave the fighting for Saturday Fight Night on DAZN, the new home of premium boxing.
Leading the cast is viral streamer and content creator Gymskin, who steps into the show’s lead role, bringing his own twist to the gangster by giving his quick-tempered crew one firm warning: there will be “No F*cking Fighting” on his watch.
He is joined by reality TV star Megan Mckenna, renowned for her explosive on-camera fights during her time on The Only Way Is Essex and Celebrity Big Brother, YouTube star and Misfits co-president, KSI and viral clubbing sensation Ibiza Final Boss. The parody also features several members of DAZN's fight night punditry team, with former WBC cruiserweight world champion Tony Bellew appearing alongside fellow former world champions Carl Frampton, Darren Barker and Barry Jones.
This professional campaign titled 'No F*cking Fighting' was published in United Kingdom in July, 2026. It was created for the brand: DAZN, by ad agency: The Romans. This Content, Design, and Film media campaign is related to the Media and Sports industries and contains 3 media assets. It was submitted about 3 hours ago.
Credits
PR Agency: The Romans
Production Company: Curious Productions
Executive Creative Director: Dan Roberts
Executive Director of Sports and Entertainment: Chris Allen
Head of Sports and Entertainment: Joe Burdon
Associate Creative Director: Jack Moriarty
Senior Creative: Beth Arnold
Associate Account Director: Paddy Williams
Senior Social Media Manager: Fraser Williams
Senior Account Executive: Warren Davis
Assistant Account Executive: Charlie Warren
