Description
UPDATE has launched its first omni-channel campaign, led by a digital-first hero film starring co-founder Kim Kardashian. Inspired by the question, “How does Kim Kardashian get it all done?”, the campaign presents a new perspective on energy centred on sustained focus, productivity and performance. The work also highlights Kardashian’s role in the brand and marks the beginning of UPDATE’s next phase of growth.
Developed by branded content studio OBB Bolded, the campaign was directed by Daniel Sachon and executive produced by Michael D. Ratner, Scott Ratner and Leonor Castro for OBB. The creative introduces UPDATE’s paraxanthine-powered energy proposition while connecting the brand’s focus on consistent performance with Kardashian’s high-profile, multi-faceted career.
As part of its expansion, UPDATE will enter 13,000 retail locations nationwide through early Q4. The brand also plans to bring its vision of focused energy beyond digital platforms and store shelves through an immersive physical experience, extending the campaign into a real-world environment.
This professional campaign titled 'How does Kim Kardashian get it all done?' was published in United States in July, 2026. It was created for the brand: UPDATE, by ad agency: OBB Bolded. This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 16 minutes ago.
