Description
To celebrate DAZN's live streaming of all 104 FIFA World Cup 2026 matches, a special train takeover was launched on Tokyo's Yamanote Line.
To bring DAZN's "Datatainment" concept to life, hanging advertisements were physically cut with holes, creating the illusion that powerful shots from football superstars had pierced through the ads themselves.
The installation transformed match data, such as shot speed, into a tangible and immersive experience for passengers, turning sports statistics into something that could be physically felt inside the train.
This professional campaign titled 'Pierced by a Shot' was published in Japan in June, 2026. It was created for the brand: DAZN, by ad agency: ORICOM. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Media and Sports industries and contains 6 media assets. It was submitted about 6 hours ago.
Credits
Client: DAZN JAPAN
Agency: ORICOM
Creative Director: Daiki Goto
Art Director&Designer: Kohei Obata
Planner&Copywriter: Ryo Iwasaki
Production Company: TOKYO AD DESIGNERS
Photographer: Mio Tsuneoka
