Who will be the undisputed club champions of the world?
Michael Buffer in Undisputed
Edinson Cavani in Undisputed
Luís Suárez in Undisputed
Harry Kane in Undisputed
Erling Haaland in Undisputed
Description
DAZN’s first ever global campaign stars some of football’s heavyweights from across the globe prepping themselves for battle - Boca Juniors’ Edinson Cavani, Bayern Munich’s Harry Kane, Inter Miami’s Luís Suárez and Manchester City’s Erling Haaland - all of whom will be going for the title with their teams in the USA this July, with all matches free to watch on DAZN.
Leaning into DAZN’s recognisable heritage as an appointment-to-view boxing brand, Undisputed borrows imagery and sounds from that world to dramatise what this football tournament and boxing have in common; unbelievable match-ups, giants being toppled and debates being settled. Set to old school hip hop track ‘Don’t Sweat The Technique’ by Eric B. & Rakim, we see fist wraps, custom boxing robes in club colours, corner men, DAZN presenter Diletta Leotta and none other than boxing’s iconic ring announcer Michael Buffer setting the scene, as the film builds to an atmospheric fever pitch and the inevitable face-offs before the whistle is blown.
This professional campaign titled 'Undisputed' was published in Germany, United Kingdom, and United States in June, 2025. It was created for the brand: DAZN, by ad agency: Homeground. This Film, Integrated, and OOH Outdoor media campaign is related to the Sports and TV and Streaming Promos industries and contains 6 media assets. It was submitted 10 days ago.
Credits
Agency: Homeground
ECDs: Rachid Ahouiyek & Henry Scotland
Creative Director: Adrian Stannard
Creatives: Luke Bartley & Vanya Beloborodov
Client Services: Luci Kininmonth
Producers: Jack Robinson & Felicity Bamber
Campaign operations: Adam Brocklebank
Design: Murray Palmer & Rosie Thomas
Director: Ludovic Gontrand
Production Company: Pulse Films
EP / MD: Jamie Walker
Head of Production: Chris Harrison
Producer: Giles Skillicorn
DOP: Alex Barber
1st AD: Louis Baron
Production Manager: Patrick Bailey
Production Designer (Manchester): Pete Rodwell
Production Designer (London): Ian Arteta
Production Designer (Munich): Pan Patelis
Stylist: Tom & Emma Lips
B Unit Production Company: Control Tower
B Unit Production Company Producer: James Graley
B Unit DOP: Ed Hubert
Offline Editor: Dan Sherwen
Senior Assistant Offline Editor: Greg Jennings
Offline Edit Producer: Rachel Goodger
Sound Design + Mix - Sam Ashwell at 750mph
750mph Head of Production - Olivia Ray
Post Production: Rascal
VFX Supervisor: Andrew “Barnsley” Wood
ECD: Andrew “Barnsley” Wood
2D: Matt McDougal, Paul Wratten, Chris Tobin & Joe Wreford
3D Lead: Andy Steele
3D: Adam Ahlgren & Belinda Sandburg
Motion Graphics: Sian Leatham
VFX Producer: Chris Preston-Barnes
Colourist: Tim Smith
Colour Assist: Michael Pearce & Rory Leighton
Senior Colour Producer: Jai Mhach Durban
Executive Producer: Stacia Akaba
Music Supervision: Sam Morris at Mad Planet
Track: Don’t Sweat The Technique by Eric B. & Rakim
