Only 35% of public colleges students belong to the poorest part of Brazilian society. A worrying fact that prevents the suburban youngster from getting his first job. Junior Achievement is an institution built up by volunteers who fight against this inequality. Offering young people the necessary chances to enter the job market.
This professional campaign titled 'No Chances' was published in Brazil in November, 2019. It was created for the brand: JAGO, by ad agency: Pagu. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: PAGU, Goiânia, Brazil
Creative Director: Fred Alencar
Art Director: Lucas Resende
Copywriter: Cláudio Henrique
Account Manager: Sussy Côrtes
Additional credits: Wesley Reis